PDF Ebook Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales
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Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales
PDF Ebook Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales
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Review
"I've done email marketing for over a decade and have interviewed over 1,000 entrepreneurs about how they built their businesses, and I still learned a lot about growing an email list from Email Marketing Demystified. Matthew does not give empty theories. He shows actionable techniques that he used to build a 200k+ mailing list and includes examples of how he used those techniques." -Â Andrew Warner, Founder and CEO, Mixergy"Email Marketing Demystified is a great primer. I thought the book was a really great primer for anyone that doesn't understand the mechanics of the process of email marketing." -Â Perry Belcher, Co-Founder, DigitalMarketer.com"Matthew has already walked the walk with email marketing, and now he's committed his knowledge to paper. Recommended." -Â Rob Walling, Co-Founder, Drip"Matthew provides a step-by-step process that makes email marketing approachable and accessible to entrepreneurs at all levels. If you are just getting started with email or you already have a mailing list of 10,000 subscribers, Email Marketing Demystified can help grow your business through the power of email marketing." -Â Jaime Masters (Tardy), Founder, Eventual Millionaire"Matthew gives step-by-step practices to grow exponentially by giving massive value while honoring the time proven principles of integrity and wowing our customers. Â I expect this book to add $1 million in new revenue to our business this year." -Â Dan Miller, Author of 48 Days to the Work You Love"If you have any doubt about the power of email marketing, Email Marketing Demystified will quickly dispel them. In the book, Matthew lays out an easy to implement step-by-step plan to create your own email marketing system that actually works! This book is a must-read for any entrepreneur that runs an online business and is prepared to IGNITE!" -Â John Lee Dumas, Host, EntrereneurOnFire
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From the Author
Last fall, I was teaching a class on email marketing at the Zeal Center for Entrepreneurship in my hometown of Sioux Falls, South Dakota. During the question and answer section of my talk, a friend noted that Email Marketing Demystified was written in 2015 and wondered if there was any out of date information in the book. I thought the book was still largely current and responded as such, because this book is as much about principles and strategies of marketing through email as it is about specific technologies and platforms. Regardless, I decided to give Email Marketing Demystified a quick read through after the class. I didn't find anything woefully out of date or inaccurate, but there were some sections that I thought could be expanded upon. There have also been a handful of legal and technical developments since Email Marketing Demystified was first published in 2015.The technology, strategies and tactics that surround email marketing have not changed significantly since the first edition of the book was published. This is a testament to the stability and longevity of email as profitable marketing tool. The biggest recent development in email marketing came from a change in European law, when its General Data Protection Rules (GDPR) went into effect in May 2018. GDPR grants significant new rights to European consumers about how companies store and use their data, which has major implication for email marketers that have subscribers in Europe. The other significant development is that major email service providers' spam filters have gotten much stricter. Both Gmail and Hotmail have raised the bar for letting commercial messages to get into the inbox, which makes list hygiene more important than ever. In response to these two developments, I have added a new section on GDPR compliance to chapter eight of this book and have added some new ideas about improving deliverability that I have picked up during the last several years.At MarketBeat, we have now sent over 1 billion emails to our subscribers since launching our service in 2011. Our email marketing program has grown significantly in the four-year period since Email Marketing Demystified was first released. We have grown our email list from 250,000 subscribers to over 900,000 subscribers during that time. We continue to have more than 20,000 new subscribers register for our daily newsletter organically each month. We also now spend more than $100,000 each month on paid advertising to grow our email list through co-registration advertising and lead generation networks. In 2018, we sent more than 400 million permission-based emails and generated $6 million in revenue from premium newsletter subscriptions, newsletter sponsorship ads and dedicated advertising emails to our mailing list.Another major development for MarketBeat has been the advent of web push notifications (also known as browser notifications). Web push notifications are a fundamentally different technology than email, but many of the same concepts and strategies of email marketing apply. This technology is built into every major desktop web browser and is incredibly powerful because it allows you to send notifications to your website visitors that have opted-in after they have left your website. You can use your web push notification list to promote new content on your website, your products and services or even the products of your advertisers. In effect, your web push notification list is a second email list. Our business has attracted more than 300,000 web push subscribers and has generated more than $1 million in revenue from web push notifications in 2018 alone. I believe so much in web push notifications as a digital marketing tool, that I have added a brand-new chapter to the end of the book that teaches how to leverage web push notifications in your online business. In addition to the new content about web push notifications, GDPR compliance and email deliverability, I have gone updated each chapter of Email Marketing Demystified to include my latest tips, tricks and ideas. I have added new recommendations for tools and services for you to use as part of your email marketing efforts. Email marketing is truly the core of our business and I sincerely hope that you will be able to benefit from the skills, knowledge and strategies I have picked up while building MarketBeat during the last decade. Matthew PaulsonMarch 1st, 2019
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Product details
Paperback: 254 pages
Publisher: American Consumer News, LLC (March 4, 2019)
Language: English
ISBN-10: 0990530043
ISBN-13: 978-0990530046
Product Dimensions:
5.5 x 0.6 x 8.5 inches
Shipping Weight: 12 ounces (View shipping rates and policies)
Average Customer Review:
5.0 out of 5 stars
17 customer reviews
Amazon Best Sellers Rank:
#72,326 in Books (See Top 100 in Books)
This book has changed how my business markets through email. We applied some of the campaigns that Matt mapped out and we had incredible results. The year before we used the principles in Email Marketing Demystified, we did under $18k in sales during Black Friday Cyber Monday. I that may seem like a lot, but we were expecting much more. After applying what I learned from this book we did $37k. The next year I ran the exact same sale campaign and we did over $82k in 5 days!If you have even considered using email to market your business, you should this book and read it, if you don't you're leaving some big time revenue on the table.
There are so many books about email marketing on the market right now it's hard to choose. Most are a waste of time. However, Matt Paulson, the author of Email Marketing DeMystified, truly knows what he is talking about when it comes to email marketing. Covers everything from list building to monetizing the list. He even discusses cold out reach. And, he does it all with actionable steps...that work. Everything he teaches comes from real world experience from running is own email marketing campaigns. If you plan to do any email marketing in 2019, and you want to succeed, order this right now.
Matt is the master at email.Anytime I think I've got it figured out, Matt has already been there done that.If you're looking for the perfect top to bottom approach to email, this is hands down the best place to look.Stop reading this review, buy the book and start dominating your industry with email.
Matt Paulson shares his secrets from the trenches and he is a master of email marketing. He is on the cutting edge and I have learned so much from his book. In a field with some sleaze, Paulson stands out as honest, generous, and shares actual understandable and actionable advice. My wife Stephanie and I have both read this book and implemented his advice in our online businesses. Highly recommend!
Great, actionable advice from the author. He does a nice job keeping a balance of including technical pieces, but doing it in a way that is easy for the reader to understand. Best book on email marketing I have ever read.
For those of us who aren't natural marketers, this is a simple, perfect synopsis of what is more important and most effective. Matt has tremendous experience and that fact that he's willing to share so many of his tried and true strategies gives any reader a multi-year head start into developing their email marketing skills. .
If you've ever wanted to "pick the brain" of someone who has built a very successful online business from scratch, this is the book for you. Matt passes along very specific ideas and software tools to help with your email marketing, which will save you a lot of time and effort. Even if you just skip to the chapters that apply to your business, it's worth the purchase.
Matt Paulson's book eloquently provides the knowledge of an expert with real examples in language/tone that anyone of any skill and experience level can put to work instantly. It sits on my desk and I reference it constantly.If you need inspiration or are looking to establish best practices for your internal organization, it is an ideal resource.
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